Alina Tugend
Alina Tugend
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NYT Magazine

helping

Helping or Harming?

Helping or Harming?

The New York Times, Nov. 3, 2015
When making donations, make sure what you give is what’s needed.

zoo

Community Collaborations

Community Collaborations

October 2015
Working together.

coloring

Coloring in the Lines

Coloring in the Lines

California Magazine, Fall 2015
How racially diverse should universities be?

Molecular Management

Molecular Management

Molecular Management

August 2015
What sex? What species?

publicface

The Public Face

The Public Face

April 2015
Putting your best foot forward.

bedtime

From Bedtime to the Boardroom

From Bedtime to the Boardroom

Entrepreneur Magazine, April 2015
Why storytelling matters in business.

last

Rolling with the Punches at Any Stage of Life

Rolling with the Punches at Any Stage of Life

My last column: if there is no such thing as a life without change, why does it feel so difficult?

struggle

The Struggle to Be First

The Struggle to Be First

California Magazine, Spring 2015
Being the first to go to college in the family – a struggle between school and home.

gender

Engendering Sons

Engendering Sons

California Magazine, Winter 2014
Is it doable – or even desirable – to raise gender neutral children?

mental

Disclosing Mental Health Issues at Work?

Disclosing Mental Health Issues at Work?

Some are glad – but others regret – telling a boss about psychological problems.

bread

Bread, Milk and Mayhem

Bread, Milk and Mayhem

Fairwarning.org, September 9, 2014
Vehicle crashes into storefronts are more common – and more preventable – than you may think.

estateplanning

Estate Planning is More Than the Will

Estate Planning is More Than the Will

Trusted friends and family members need to know how to get access to bank and online accounts, and even your home after you die.

murderfarm

German Crime Novel Comes to America

German Crime Novel Comes to America

The International New York Times, June 10, 2014
Anna Maria Schenekel’s first novel was a surprise hit in Germany. Will Americans read it?

fraud

Two Decades of Fraud

Two Decades of Fraud

Almost two thousand victims and nearly $26 million lost. How did it go on for so long?

sandor

The Story You Can’t Publish – And Can’t Forget

The Story You Can’t Publish – And Can’t Forget

ASJA Monthly May 2014
I didn’t want to give up on my piece about Sandor Acs and his moment in history. But there were no takers.

life

In Life and Business, Learning to be Ethical

In Life and Business, Learning to be Ethical

Research shows most of think we’re more ethical than we really are.

keys

An Alternative to Giving Up the Car Keys

An Alternative to Giving Up the Car Keys

There’s a choice for older drivers between stopping driving and ignoring problems.

enrich

Terms of Enrichment

Terms of Enrichment

Avenue Magazine, December 2013
Preparing your children for money is as important as preparing money for your children.

northface

In a North Face Jacket, a Reversible Appeal

In a North Face Jacket, a Reversible Appeal

The New York Times, Nov. 16, 2013
North Face jackets, vests and fleeces are everywhere. Why?

badclient

Dealing with a Client who Calls and Calls…

Dealing with a Client who Calls and Calls…

Listen to your gut – if it tells you a client is going to be hellish to work with, run the other way. Here are some telltale signs.

tragedy

After a Tragedy, the Best Ways People Can Help

After a Tragedy, the Best Ways People Can Help

It has become all too common – a mass tragedy happens and people rush to donate money to the families. Is there a better way to show our sympathy?

complain

Complaining is Necessary – But Learn to Do It Right

Complaining is Necessary – But Learn to Do It Right

Some people want a complaint-free world. Not me.

merit

You’ve Been Doing a Fantastic Job, Just One Thing…

You’ve Been Doing a Fantastic Job, Just One Thing…

Too much praise can cloud feedback – the point is to help someone do better, not make them feel better.

trust

How to Trust People

How to Trust People

O Magazine, Dec. 2012
Nobody wants to be a sucker. But it’s worse to trust no one.

understand

Understanding the Universal

Understanding the Universal

USC Dornsife Magazine, November 9, 2012
USC’s Shoah Foundation has the world’s largest collection of Holocaust testimony. It is now expanding to other genocides.

skull

That Elusive Diploma

That Elusive Diploma

National Journal, September 27, 2012
Getting into college is hard, but staying in is even harder. It takes help – and money.

allowance

The Allowance Conundrum

The Allowance Conundrum

Worth Magazine, Aug./Sept. 2012
When did giving children allowances get so complicated?

grades

Redefining Success and Celebrating the Ordinary

Redefining Success and Celebrating the Ordinary

Why do we feel we all have to be so special? When did the term ordinary become so feared?

fund

Has School Fundraising Gone Too Far?

Has School Fundraising Gone Too Far?

Family Circle, March 2012
Tighter school budgets means more pressure on parents and more ethical questions.

connector

Forget Networking. How to be a Connector

Forget Networking. How to be a Connector

Entrepreneur,  Jan. 29, 2012
Connecting is different than networking, but are connectors born or made?

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