NOW OUT IN PAPERBACK!

“Better by Mistake” listed on Entreprenuer’s ”Seven Intriguing Books to Inspire You This Spring”

“Better by Mistake” awarded Honorable Mention by the American Society of Journalists and Authors!

“Better by Mistake” a finalist for Books for a Better Life award!

Huffington Post puts “Better by Mistake” on its list of books “we thought you should know about”

Westchester Magazine: “Better by Mistake” is “one of five favorite books on creativity”

In Better by Mistake, Alina Tugend examines the delicate tension between what we’re told – that we must make mistakes in order to learn – and the reality that most of us dread and avoid mistakes. Drawing on fascinating in-depth research and behavioral studies, Alina’s book includes what the medical and aviation fields have taught us about the best ways to respond to errors, how and why men and women react differently to mistakes and how other cultures approach the concept of mistakes.

Alina shows us that mistakes are everywhere and when we admit to them, identify them correctly and learn from them, we can improve not only ourselves, but our families, our work and the world around us.

Using journalistic skills honed over many years, she weaves this research in with her own experiences. Turning cultural wisdom on its head and knocking down many myths about making mistakes, Alina explains in a down-to-earth, often humorous and simple – but never simplistic – way the downside of striving for perfection and the rewards of acknowledging and embracing the imperfection in all of us.

Acclaim for Alina Tugend and Better by Mistake:

“Fascinating, vivid, and spectacularly useful. Alina Tugend is a whip-smart guide to the secret landscape where our (so-called) errors are transformed into powerful opportunities. Make no mistake: this is a great book.” – Daniel Coyle, author of The Talent Code

“The research presented in Better by Mistake is refreshingly clear and often surprising. Read it and find out why Japanese teachers allow students to spend twelve minutes or more explaining their wrong answer to a math problem, why posting grades for all to see is an example of healthy understanding of the cyclical nature of time and why praise lowers ambition. This book is fascinating, practical and fun.”- Wendy Mogel, author of the best-seller The Blessing of a Skinned Knee

“Better by Mistake is a fascinating and wide-ranging exploration of the deeply human phenomenon of screwing up. With Alina Tugend as your wise (and wise-cracking) guide, you’ll learn why perfection is a myth, why apologies pack power, and why effort is often more important than results. And once you’ve finished this book, you’ll never look at mistakes — or yourself — the same way.” – Daniel H. Pink, author of Drive and A Whole New Mind

Published by Riverhead